← KoreaAPI · verifiable K-culture data
Aegyo (Korean: 애교) in Korean is a normalized gendered performance that involves a cute display of affection often expressed through a cute voice, changes to speech, facial expressions, or gestures. A similar expression is gyotae (교태; 嬌態; [kjotʰɛ]). Aegyo literally means behaving in a flirtatious, coquettish manner and it is commonly expected for both male and female K-pop idols and also expected or demanded from exclusively younger females in Korean society in a way which reinforces or reflects Korea's traditional gender roles. However, it is not uncommon for everyday people to behave in such a way, and is widely used as an expression of affection towards loved ones, family, and friends, and also as a hyper-sexualized form of seduction.
Description via Wikipedia (lead extract) · name cross-verified Wikidata + Wikipedia.
Aegyo (애교) — verified Korean entity.